No Ordinary Backpack.
When we first teased the Runwell Backpack, the initial 100 pieces sold were individually stamped and numbered. We still take that level of care and detail into every one we make. Premium materials. Built for the long run.
Material
Leather Is More Than A Material
It's a medium. From Natural Grain to signature Navigator, the premium leather we use is designed to age with beauty. Color will evolve. Character marks will begin to appear. The signs of life will tell a story all your own.
Hardware
Not many people think about zippers. We do. With a quietly obsessive attention to detail that ensures they'll hold up for day in and day out. On repeat.
Your Time Belongs To You
Shinola was founded in 2011, with a simple but ambitious idea: to help reintroduce thoughtful manufacturing to American cities through the lens of design. Over time, Shinola has grown into a modern American design brand — grounded in craft, shaped by culture, and committed to the belief that what we do with our time matters.